Meadow & Moss
Graphic Design, Website Design
2025
This project challenged me to design a complete responsive website from concept to final prototype. The process included identifying a target audience, developing a content strategy, organizing information through a sitemap, creating wireframes, and designing polished desktop and mobile mockups in Figma. The focus was on applying visual hierarchy, typography, color, spacing, and responsive design principles to create an engaging and intuitive user experience.
Design & Development
Using Figma, I transformed the wireframes into high-fidelity mockups by applying principles of visual hierarchy, typography, colour, spacing, and consistency. I designed four complete pages for both desktop and mobile to create a responsive user experience while maintaining a cohesive visual identity. Throughout the process, I refined layouts and content to create a clean, modern interface that reflected the calm and welcoming personality of the Meadow & Moss brand.
Research & Planning
I began the project with identifying the purpose of the website and defining the target audience. From there, I developed a content strategy, organized the site’s information architecture with a sitemap, and created low-fidelity wireframes to establish page layouts, navigation, and user flow. This planning stage ensured the final design would be intuitive, organized, and aligned with the needs of beginner plant owners.
